Downtown District Branding and Advertising Standards & Logos
A guide for businesses and graphic artists who create advertising materials in conjunction with the Downtown District brand.
The guide governing usage of the logo is intended to project a clear, unified image of the downtown district brand. The effectiveness of the brand depends on the consistent application of the logo wherever and whenever it is displayed. Please review the following guide before usage of the logo in any form. If you have questions, please contact the Downtown Green Bay, Inc. public relations specialist, Sue Bessert, sue@downtowngreenbay.com or (920) 437-5972.
Download Downtown District Branding and Advertising Standards Manual (in Adobe Acrobat format, 1.7MB)
Downtown District Logos in EPS format
These files are for use by for printers & agencies, or in graphics programs. See Manual page 3 and key below for more information.
All logos
Black & white/one color
Two color
Four color (CMYK)
Downtown District Logos in other formats
JPG (72dpi, web use)
- Zip file with JPG logos (90KB)
BMP, Black & white/one color
- Zip file with BMP logos (56KB)
TIFF, Four color (CMYK)
- Zip file with TIFF logos (59KB)
WMF (for use in Microsoft applications)
See below for more information about WMFs.
- Zip file with all WMF logos (52KB)
Key
Stacked (s): The district name and tagline are all flush left.This compact arrangement means the icon is smaller.
Horizontal (h): The district name is flush left and the tagline follows.This longer version allows the icon to be larger.
Horizontal w/Web Address (adr): This version promotes the DGBI web address as part of the logo and is tucked in under the tagline.
Reverse (rev): A variety of the above versions are created to be reversed out of a solid colored background.
jpgs: Suitable for web use, these two logos are saved in RGB at 72dpi.
File Naming Directory Key:
2 = Two Color
4 = Four Color Process
K = Black
s = Stacked
h = Horizontal
adr = Web Address
rev = Reverse
Instructions for WMF files
WMF (Windows Metafile) files are for use in files created with programs such as Microsoft Word, Microsoft Publisher, Microsoft Excel, and WordPerfect, that are going to be printed on a regular laser or inkjet printer (not by a professional printer). These files cannot be opened in those programs using the File - Open command; they must be inserted. In Microsoft Word, for example, you would use the Insert - Picture - From File command (commands may vary in other programs). Please note that these files will appear on the screen to be of bad quality, but when printed, will be perfectly clear. These files can be resized without losing quality, however, please be sure to resize them by the corners only to avoid distortion.
